Yesterday I awoke excited about Inauguration Day, knowing that President Obama will create much change in America, and hopefully many opportunities for Rural Business.

I think a lot of other people woke up feeling the same way, because our web orders were triple yesterday what they usually are on a daily basis. Today’s web sales are already more than double our daily average, as I write this post mid-afternoon.

It’s been our experience after ten years online that our web sales during the third week of the month are usually a little slower than average, too, because people who receive their salaries on a monthly or bi-monthly basis are between checks. When you consider that it’s January, a time when people are usually more budget conscious because of their holiday gift purchases, and add in all the recession talk, our sudden increase in sales the last couple days is especially noticeable.

We’ve even had more walk-in customers today in our shop than we’ve had in a week, and it’s 14 degrees outside in our part of rural America. Everyone is in such good spirits. It is certainly my hope that this optimism we’re seeing here is happening everywhere, and not just for our rural business!

Here’s to the next four years!

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