What is the future of business cards?
I was looking at various items I need to reprint this Spring, and my business card is one of them.
I’m always amazed at print prices and how they continue to come down from years past, even just from last Fall. That’s definitely not a complaint. The color and stylistic options seem to expand all the time.
But in thinking about business cards, I was wondering if they are still used as much as they used to be, or in the same ways.
I find I usually use a business card for a short time, using it to check out someone’s website (assuming their website address is on their card), email a message to follow-up on meeting them, or to call and set up a meeting.
Some of my friends enter business card information immediately into their Blackberries or IPhones, or meticulously file the cards in their Rolodex.
I have one graphic designer friend who has a business card with only his website address on it. He prefers to use his website as his business card, with all contact information easily accessible online, but not on the card.
Another created an animated video for her website that displayed the information usually presented on a business card. That was great until she moved, and the video was no longer current and had to be re-shot and edited. It’s still not back online. The video was too complicated to be updated easily, like a printed business card could have been.
So I’m back with the same question I started with. I’m wondering how people are using and storing business cards they receive, or how they are sharing them.
They have always been so fundamental to networking and sharing information.
What do you think the future of business cards is FOR YOU in your rural business? How will you use them?
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