Here’s another example of collaborative marketing, this time among a community of sellers on Etsy, a popular site for handmade art and crafts. Last week I featured two collaborative marketing efforts among potters.
To provide a support system for its individual sellers, Etsy has created Teams. Etsy Teams are groups of Etsy artist members who organize to network, share skills, and promote their Etsy shops in collaborative ways.
Etsy Teams can form around anything they have in common - a geographic location, their art or craft medium, or any other shared interest.
There are now nearly 500 Etsy Teams, demonstrating that Etsy is not just a marketplace of individuals, but a community of like minded artists interested in collaborative marketing.
Different teams come together to promote their members in different ways, including the development of joint websites.
Here’s a link to one of those websites, created by The Amazing Carolina Etsians, The ACE Team, organized by Etsy sellers who live in beautiful North Carolina (my home state).
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The team part of Etsy has been really helpful to me. I just started my business last Summer and there are several more experienced artists on my team who are great about sharing tips both for being successful on Etsy and my craft in general.