Even in a rural country location, rural businesses can be quite diverse, having little in common except the residents that live in the area.
But what about the beautiful scenery, wildflowers, wildlife and heritage they share?
A cluster of businesses could join together and promote the resources they have in common to the traveling public. Providing services for visitors and marketing specifically to tourists may keep them in your town longer providing more time to spend more money. A couple businesses that offer lodging and food could align with others that offer tours, demonstrations and entertainment, and create and distribute brochures together, with many more cooperative marketing ventures possible.
Take a look at what some rural business owners in Nebraska did together.
