In Loyalty Programs Engage Our Best Customers AgriMarketing consultant Jane Eckert discusses how farms can use special programs and coupons to reward loyal customers.
Jane quotes recent survey data that finds customers who are part of loyalty programs not only buy more, but are 70% more likely to promote you through word-of-mouth (WOM) marketing. You can read more about how to use Word-of-Mouth Marketing strategies here, here, and here.
The beautiful artwork pictured here to the left is ‘It’s Me, Mr. Adorable,’ an original pastel painting by artist Kay Gordon of Marshall, North Carolina.
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Hi Karen, thanks much for the link!
If you’re looking for more word of mouth insights, you might also check out the folks at Brains on Fire (http://brainsonfire.com/blog/), they share some great stuff too.
Cheers!
Cale
Editor at GasPedal