seasonal rural business collaborative marketingCollaborative Marketing on a seasonal basis can bring success to all rural businesses involved.

The Red Rooster Route is a marketing partnership of six local family farms that have banded together to create a new self-guided farm tour, offering adventures ranging from picking your own summer berries and vegetables, to learning about naturally grown foods. Visitors will even be able to enjoy trolley rides and hay mazes for kids. Tours will be available in both Summer and Fall seasons.

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Is Self Employment Changing in Rural America?

by Karen Wylie on May 24, 2009

self employment rural AmericaAn estimated 25 million people in the United States call themselves ‘self employed.’

They might hold multiple jobs, run online businesses or other small shops, or function as independent contractors or ‘freelancers.’

The Promise and Peril of the Freelance Economy provides a comprehensive overview of how self-employment has changed in America, and reflects changes in our economy and society.

“Traditionally, self-employment has been countercyclical,” points out Frank Braconi, the chief economist in the New York City comptroller’s office. “When the economy went down—when wages and salaries went down—self-employment went up.” That was evidence that “people were being forced into self-employment as a response to losing their paid, salaried jobs.” But in New York City, at least, that has changed. “The increases in self-employment are not so countercyclical any more,” he says. They’re neutral—“which is indirect evidence that more of the self-employed today are self-employed through choice than was once the case.”

The article focuses mainly on three categories of self-employed:

Soloists – Not just creative arts professionals, but plumbers, electricians and physicians in solo practice
Microbusiness Owners: Traditional entrepreneurs who sell goods rather than their services
Permalancers: Independent Contractors who have loyal clients and long term contracts

A description of how entrepreneurs are coping with the high costs and difficulties in obtaining health insurance is especially interesting, especially the discussion of the increased interest in Health Savings Accounts (HSAs) to reduce their premiums. HSA’s are tax-free savings accounts that are tied to high-deductible insurance plans that Congress and President Bush created in 2003.

What’s the mix of Soloists, Microbusiness Owners and Permalancers in your community?

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Economy Helping Agritourism and Rural Businesses

by Karen Wylie on May 23, 2009

economy helping agritourism rural businessThe struggling economy seems to be having a positive impact on agri-tourism and other rural businesses, as vacationers choose to vacation closer to home. In fact, agricultural tourism is emerging as one of the few success stories despite today’s economic challenges.

“I think the main reason for the boom is the economy,” Blake Brown, an extension agricultural economist at North Carolina State University, told Bickers. “People are finding that visiting farms provides a relatively cheap excursion close to home.”

You can read more here.

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Today’s Job

by Karen Wylie on April 13, 2009

rural business inspiration“You can’t do today’s job
with yesterday’s methods
and be in business tomorrow.”

Anonymous

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The First 100 Days

by Karen Wylie on April 12, 2009

rural-businessI thought today would be an appropriate time to comment on the first 100 Days.

No – not the first 100 Days of Obama and his new Administration.

ME! MY first 100 Days!

I’ve written this blog for 100 days straight, come hell or high water.

When I decided to give this blog a go, I committed to myself that I would actually post on it every day no matter what. I felt that managing the ‘care and feeding’ of my blog on a daily basis would make it a part of my life and routine. I hoped that writing every day would immerse me into my topics and the idea of writing again, since has a business owner most of my writing in recent years as been limited to product descriptions, customer correspondence, brochures and ad copy.

From a practical perspective, I was also aware that if I wanted blog visitors, I needed to post frequently enough to get their attention, and often enough that the search engines would index my pages. I’ve played in the past with blogs on free platforms like Blogspot and WordPress, so I decided to set this blog up with my own domain using WordPress, tag posts appropriately, set up a Feedburner account and so on.

Yet somehow I still thought I would have a couple months or so to quietly get my act together and post in sweet oblivion before Google grabbed the blog and assigned my PageRank. Color me crazy – or at least way behind the times.

I have really been struck by how many things have changed with Web 2.0. It’s one thing to read about it. It’s quite another to live it and manage and navigate a business through its evolution.

This blog may be new, but I am far from a newcomer to the Net. I created my first website fifteen years ago, in 1994, using the old Adobe Pagemill software. I happily basked in my #1 status on Yahoo for literally years – even though it took six months to even get listed.

I created another PageMill website in 1998 for our handmade soap business, but things really hadn’t changed much. When we were opening our store to the public, I made a point to publish travel directions for tourists on our website by the end of December 1999… even though we weren’t actually opening the doors of our retail shop until May of 2000. At the time it could take months before search engines would index changes to your website, and I wanted to make sure I allowed enough time.

We were quite stunned the following March when we had a parade of German tourists ringing our doorbell to buy soap because they had found driving directions to our front door on the Internet. (The American search engines didn’t index our changes until the following April.)

Fast forward a few years. Our ecommerce website is now database driven with more than 600 products and pages on the retail side. I can expect Google to update the site about every 7-9 days, and I schedule our site revisions and new product announcements accordingly. I review my ‘Google Alerts,’ visitor statistics and sales data every day, so I can SEO my site and make good decisions.

But my experience as a traditional ‘webmaster’ in no way prepared me for the speed of events I would experience with Backroads Business.

My blog posts appear on Google within fifteen minutes of being published. Companies are contacting me to purchase advertising space to reach what they call my important demographic, and Backroads Business even ranked #1 for the search term ‘Rural Business’, outranking even the Small Business Administration and The Rural Development program of the USDA.

For about four days. Then I was back on page six.

So at least the unpredictability of Google’s indexing has stayed the same.

However, if I write a blog post with ‘Social Media’ in the title, my readership will rise literally by several hundred visitors in the following 24 hours. It was actually shocking to discover that the sudden increase in readers could be tracked back to Twitter as the referrer, due to 53 Re-Tweets of my blog post URL in just a few hours.

I was probably more shocked by all the Tweets because I didn’t think the post was all that great, and I’d rather get attention for something I was proud of, than simply because I used ‘the right words’ in the title. I guess I’ll have to take solace in the fact that I helped 53 people trying to contribute value to the Twitter community by posting useful links.

At least the experience prompted me to download Tweetdeck and set up a Monitter account to track my business names and post titles.

Immersing myself for these 100 days in Web 2.0 for things other than my basic business has sensitized me to vast new opportunities available through the current technologies, software, apps and networking choices which for even a knowledgeable web user is challenging, to say the least. I hope I can keep up with many things I am discovering about the ‘new’ web and myself.

All in all, I’m really having a lot of fun. And I’ve got a lot of new things to learn.

So – what do you want to read about – and talk about – over the NEXT 100 days?

If you like what you’re reading, you can receive our blog updates via Feedburner or you can Subscribe to Backroads Business by Email.

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Rural Business Weekly News – April 11, 2009

by Karen Wylie on April 11, 2009

rural small business newsHere are a few interesting blogs and online articles I found this week with news that relates to Rural Business, ending April 11, 2009:

Rural Broadband

The Federal Communications Commission (FCC) began work this week on its national strategy to bring high-speed broadband internet into every American home.

Under the $7.2 billion broadband stimulus plan, the FCC is responsible for developing a strategy to improve broadband coverage and present it to Congress in February of 2010.

Democracy Now posted the transcript of its interview with Wally Bowen, executive director of the Mountain Area Information Network (MAIN) in Asheville, North Carolina.

A journalist and activitist who has worked for fifteen years to establish affordable internet access for citizens in western North Carolina, Bowen has prepared an online resource to help rural communities understand broadband technology options, the various costs, and provides selection criteria for each option.

Click here to read, print and share a “Local Network Cookbook: A Recipe for Launching a Local Broadband Wireless Network.”

With all the discussions about rural broadband, I guess it could be easy to ask why? What’s the big deal? Can wireless internet service really improve a rural community?

Greene County, North Carolina can answer ‘yes’ to that question and provides an interesting case study for other rural communities to take a look at:

“The community showed high rates of poverty, low educational attainment, and outmigration through the 1990s, as declines in the domestic tobacco industry dragged this, “the second most tobacco dependent county in the U.S.,” into economic decline.

But community leaders made a major investment — in local citizens and technology.

Since providing all students grades 6 through 12 with laptop computers, beginning in 2003, and installing an affordable countywide wireless internet system so that those computers are easy to use, there have been remarkable changes.”

Interest in attending college increased in just three years time, with more than 80 percent of the 2006 Senior Class applying to college compared to 28 percent of the 2004 Senior Class.

Wi-Fi availability and technnology training attracted many new businesses after years of negative business growth, and the local government created local social networking sites for its community. You can read more here.

The Rural Economy

The most interesting statistic I saw this week about the US economy was here in my home state of North Carolina.

Apparently payments of unemployment insurance benefits have helped cushion us from the true economic impact of the recession. Without those payments, the e economic statistics and problems would be much worse.

In rural counties where unemployment has been running higher, the economic impact from unemployment insurance is even greater. In a neighboring county of mine, unemployment insurance paid out equalled 5.4% of total wages.

The concern of course is that while job losses and business closings have been in the news for months, the true economic impact of those events won’t be felt until the unemployment insurance for those laid off individuals runs out. When they can no longer pay their bills or spend in their local communities, we will then see the true state of our local and national economies. This is one reason economics experts say the US recession hasn’t ‘bottomed out’ yet.

And to provide an international perspective on economics, you can take a look at an article describing the state of rural businesses in Great Britain, where 80% of rural small businesses in Great Britain say they’ve seen their costs increase at the same time they report a 46% drop in sales.

Global Warming Has Local Impact

Sometimes Global Warming doesn’t seem relevant to rural America. Australia may be far away from us, but its rural communities and farmers are struggling to maintain their way of life and apparently are losing the battle.

The Australia National News reports that times there are especially dire in “Mass Exodus: Rural Town Struggles To Survive.”

“Towns in rural Australia are at risk of dying off as drought and Federal Government policy takes a toll on agriculture and forces a “mass exodus” in some regions.

The town of Deniliquin in south-west New South Wales is the heart of what was once a thriving agricultural region. But after years of drought, water levels in the Murray River are at their lowest in more than a century.

With the Federal Government offering to buy back farmers’ water allocations, some are giving up on agriculture altogether.

Many families and businesses are struggling to survive, prompting a mass exodus from the town.”

The reasons why entire rural communities are dying off or relocated themselves are described in ‘Why Global Warming May Be Fueling Australia’s Fires’ and ‘Australia Fires A Climate Wake Up Call’.

“Some analysts say the fires were predictable and that climate scientists have been warning for years about Australia’s vulnerability to rising temperatures and declining rainfall across much of the nation’s south.

“I would compare this current bushfire event to one of the ghosts in Dickens’ Christmas Carol that visits Scrooge and showed him what his future would be like if he didn’t change his ways,” said professor Barry Brook, director of the Research Institute for Climate Change and Sustainability at the University of Adelaide.”

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rural america millennialsMy husband Tim and I had a brief discussion today with a local government employee, whose son will graduate from college next month.

We inquired about what his son had majored in, where he wanted to live, what kind of job he hoped to go after.

Of course that led us to share some thoughts about ‘the work ethic’ and how employees in different age groups seem to value different things.

Which led me to share something I’d read recently on some great community development and rural development blogs, like ReimagineRural.com

Specifically, I mentioned that people in their mid-20s to mid-30s (often referred to as ‘Millennials’) seem to choose where they want to live first and THEN look for a job in that location.

And that trend has consequences for rural communities, because they need to viewed as attractive and desirable places for 25-35 year olds to live and work BEFORE they choose to move there.

And our local government employee had an interesting response.

He said, “Well, that’s West Coast job hunting. You decide where you want to live first, then find a job.

East Coast job hunting is when you send out hundreds of resumes and go where the job is rather than where you really may want to be.”

Since I was raised in Connecticut and chose to live in Appalachia, I realize I’m not the best one to ask.

What do you think?

What comes first? The Chicken or the Egg?

How do people decide a rural community is best for them?

What are the differences when ‘East’ meets ‘West’ and can rural America rise to the challenge?

If you like what you’re reading, you can receive our blog updates via Feedburner or you can Subscribe to Backroads Business by Email.

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How Social Media Can Help Small Business

by Karen Wylie on April 9, 2009

social media small businessAre you using social media yet?

Have you tried Twitter, LinkedIn or Facebook?

How about writing a blog, or even commenting on some?

If not, don’t wait too long to start your learning and determine what’s right for you.

Business owners who have taken the leap into soap media are finding benefits, and lots of them according to a recent industry report.

Most of the business owners doing some marketing using social media have only been doing so for a few months.

But here are the benefits they found:

81% said social media generated exposure for their business

61% saw an increase in their web traffic or e-mail newsletter subscribers

56% said their participation lead to new partnerships

52% felt using social media generated qualified leads

48% said they were able to reduce their marketing costs

35% felt social media helped them close business deals

For more reading on this survey and the benefits business owners saw when they used social media, click here.

And for some tips on how business owners use Twitter for very practical purposes, like a restaurant posting their daily specials or a real estate agent posting new house listings, click here.

If you like what you’re reading, you can receive our blog updates via Feedburner or you can Subscribe to Backroads Business by Email.

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If You Want To Be Successful

by Karen Wylie on April 8, 2009

rural business inspirationIf you want to be successful,
it’s just this simple.
Know what you are doing.
Love what you are doing.
And believe in what you are doing.

Will Rogers
American Humorist
1879-1935

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Social Media for Tourism Businesses

by Karen Wylie on April 7, 2009

social media tourists tourismSocial media like MySpace, Facebook, Twitter and others are obviously a huge trend for all industries these days.

But social media can be especially useful to tourism businesses. Hotels, restaurants, tour guides, retail outfitters, golf courses and resorts can all benefit from getting messages out to potential customers – whether they have reservations yet or not.

A tourism forum in Colorado discussed how ski-industry related businesses can use social media marketing in ‘Tourism-related businesses turn to social media for marketing:’

“For our mountain community businesses, that means using social media to get out messages about snow depths, road conditions, news, events, activities and sales. Be promotional, speakers said, but not so promotional that readers are constantly bombarded with sales pitches. Develop a voice, but not an entirely corporate voice. Integrate the social media networks with existing Web sites and e-mail.

Build loyalty. That seems like a no-brainer as we’re all familiar with the Mary Jane fanatics in our own back yard. The most interesting message from that discussion was an encouragement not to be afraid of user-generated content. Let your guests, clients and customers have their say on your Web sites and blogs.

The final message from the symposium was that travel and tourism through the summer likely will be closer to home. That’s good news for Colorado high country areas that are less than a day’s drive from anywhere in this state and our immediate neighbors.”

Your tourism area doesn’t have to be driven by snow – any region where tourism and travel is affected by Mother Nature and the seasons could benefit from using social media to provide relevant and timely updates to visitors.

To read the complete article, click here.

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