There is no happiness except in the realization that we have accomplished something.
Henry Ford
In my experience, rural business owners seem to be more observant of their environment. Perhaps that’s partly because they live closer to nature and observe the seasons and daily changes with a closer eye. But rural business owners also seem to be more responsive to environmental cues, and expect to have more of a give and take with their environment.
They are rarely blindsided by change, but often see it coming a mile away. With more to observe, rural business owners are more reflective than most. Perhaps the pace of their life allows more time for it, or a seasonal work cycle or schedule imposes a ‘break’ that allows reflection and learning from what’s just past.
Like artists who immerse themselves in their work, rural business owners look out at their world, their environment, their sense of place and then dig deep inside for a response to what they see or feel, a response that feels right. They may not always put paint on a canvas or words to paper, but their business can be a work of art that reflects who they are and what they think is important.
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