With all the talk these days about social networking, have you started to wonder if anyone - besides you - is still using email?
If reaching high numbers of people is your goal, then social networks and blogs are a better choice than individual emails. They are more efficient for group communication.
In a recent survey by Neilsen discussed by the E-Commerce Times, business owners are showing an increasing fondness for networking over one-to-one correspondence. The Neilsen survey did NOT include using email for business purposes, which is apparently still very much preferred for work related communication.
“The statistics are hardly surprising, Jonathan Stark of Jonathan Stark Consulting told the E-Commerce Times. “Email was the killer app for the ’90s — it brought the Internet out of the geek realm to the grandma realm.”
In the 2000s, social networking is picking up where email left off, he said. Surprisingly, though, there are still large pockets of Internet users who have not embraced the social networking trend.
“I know people in tech even that still resist taking the plunge — they think it is a time waster when, in fact, it is the opposite,” Stark observed.
Indeed, one of the reasons for the medium’s popularity is its efficiency in communication. “It is more efficient than sending out emails, which basically a one-to-one form of communication,” noted Stark.”
Nielsen also found that the biggest increase in users of social networking and blogging communities was among 35-49 year olds. And use of mobile technology is gaining ground fast, and has nearly doubled since last year. Two-thirds of everyone online is visiting social networking communities, Nielsen said.
How do you compare to these statistics?
What do you use email for, and how much email do you use in your business?
How often do you send out email newsletters to your customers?
How many blogs and online communities do you visit daily or weekly?
Are you ahead of the curve or behind it?
And does it matter to you?
{ 0 comments… add one now }