collaborative marketing

Collaborative Marketing with Artistic Flair

February 15, 2009

The artwork pictured here to the left is ‘Marsha’s View,’ an original pastel painting by artist Kay Gordon of Marshall, North Carolina. In recent weeks I’ve featured collaborative marketing partnerships among those in crafts. In Collaborative Marketing for Rural Small Business I introduced the idea of increasing your power to pull visitors to out-of-the-way rural [...]

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Handmade Collaborative Marketing

February 5, 2009

Here’s another example of collaborative marketing, this time among a community of sellers on Etsy, a popular site for handmade art and crafts. Last week I featured two collaborative marketing efforts among potters. To provide a support system for its individual sellers, Etsy has created Teams. Etsy Teams are groups of Etsy artist members who [...]