In Loyalty Programs Engage Our Best Customers AgriMarketing consultant Jane Eckert discusses how farms can use special programs and coupons to reward loyal customers.
Jane quotes recent survey data that finds customers who are part of loyalty programs not only buy more, but are 70% more likely to promote you through word-of-mouth (WOM) marketing. You can read more about how to use Word-of-Mouth Marketing strategies here, here, and here.
The beautiful artwork pictured here to the left is ‘It’s Me, Mr. Adorable,’ an original pastel painting by artist Kay Gordon of Marshall, North Carolina.
{ 1 comment }
Welcome to Backroads Business where we explore the challenges of creating and growing rural businesses located on the backroads of small town America. Our areas of discussion will include home business, small business, rural business, seasonal business, mom and pop businesses, arts and craft businesses, artists, farms (agritourism) and tourism.
