farms

Diversifying Farm Operations

April 6, 2009

At the national level, we talk casually about billions and trillions of dollars. And not too long ago, it was difficult to obtain small business loans for less than $250,000.00. Which just goes to show, what a difference a few dollars can make in the lives of small business owners who want to better their [...]

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Farm Visitors are Loyal Customers

March 12, 2009

In Loyalty Programs Engage Our Best Customers AgriMarketing consultant Jane Eckert discusses how farms can use special programs and coupons to reward loyal customers. Jane quotes recent survey data that finds customers who are part of loyalty programs not only buy more, but are 70% more likely to promote you through word-of-mouth (WOM) marketing. You [...]

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