February 24, 2009
Here are two articles that address how mom and pop businesses may have an advantage over the big boys. In Customer Service is No 1 specialty shops find little things, like a friendly hello, can inspire loyalty and sales. The unique relationships that a ‘mom & pop’ or small business owner is able to build [...]
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February 5, 2009
Here’s another example of collaborative marketing, this time among a community of sellers on Etsy, a popular site for handmade art and crafts. Last week I featured two collaborative marketing efforts among potters. To provide a support system for its individual sellers, Etsy has created Teams. Etsy Teams are groups of Etsy artist members who [...]
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