handmade

The Mom and Pop Business Advantage

February 24, 2009

Here are two articles that address how mom and pop businesses may have an advantage over the big boys. In Customer Service is No 1 specialty shops find little things, like a friendly hello, can inspire loyalty and sales. The unique relationships that a ‘mom & pop’ or small business owner is able to build [...]

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Handmade Collaborative Marketing

February 5, 2009

Here’s another example of collaborative marketing, this time among a community of sellers on Etsy, a popular site for handmade art and crafts. Last week I featured two collaborative marketing efforts among potters. To provide a support system for its individual sellers, Etsy has created Teams. Etsy Teams are groups of Etsy artist members who [...]

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