marketing

Coupons, e-Coupons and More

March 10, 2009

Everybody likes to save money, and in today’s economy that’s more true for your customers than ever before. Coupons don’t have to mean you make less money. In fact, you can offer coupons on specific products that aren’t selling and you need to move, or offer them during slower seasons of the year. Coupons can [...]

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Telling Your Own Business Stories

February 16, 2009

Whether you’re speaking to customers, your employees or the local Rotary Club, odds are you’ve got stories to tell. Not tall tales, untrue and uninteresting. But stories that can inspire, influence, motivate and even turn negative situations around. Stories are often more memorable and more effective than just facts or directives. What are some of [...]

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Just One Little Mistake

February 13, 2009

In yesterday’s post I discussed that the different customer groups a small business serves, seem to influence whether or not it has a website. If it’s a tourist business or one that hopes to attract visitors, that business is more likely to have a website or blog. If their business focuses on local customers, they [...]

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What’s In YOUR Press Kit?

February 2, 2009

Many small business owners believe they don’t need a press kit – that because of their small size or rural location, they won’t be asked to provide facts about themselves and their business. You always have a choice. You can write the story of your business and describe your products yourself, the way you would [...]

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Rural Business Marketing for Farmers

January 6, 2009

The North American Famers’ Direct Marketing Association will be having their 2009 convention right down the road from me in Historic Savannah, Georgia February 1 – 7!  Click here to visit the 2009 Convention website.  North American Farmers’ Direct Marketing Association  (NAFDMA) is a trade association dedicated to nurturing the farm direct marketing industry. Its actions [...]

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Create a Rural Chamber of Commerce

January 5, 2009

Even in a rural country location, rural businesses can be quite diverse, having little in common except the residents that live in the area. But what about the beautiful scenery, wildflowers, wildlife and heritage they share? A cluster of businesses could join together and promote the resources they have in common to the traveling public. [...]

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