rural marketing

Handmade Collaborative Marketing

February 5, 2009

Here’s another example of collaborative marketing, this time among a community of sellers on Etsy, a popular site for handmade art and crafts. Last week I featured two collaborative marketing efforts among potters. To provide a support system for its individual sellers, Etsy has created Teams. Etsy Teams are groups of Etsy artist members who [...]

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Collaborative Marketing for Rural Business

January 27, 2009

How can you draw more visitors to your business when you’re in a remote rural location? Increase your pulling power. Join with other similar rural businesses and promote yourselves as a group. Instead of just one rural business located ‘way out in nowhere,’ you can become a destination worthy of a planned day trip. Collaborative [...]

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Rural Business The Way Google Sees It

January 19, 2009

This weekend a customer mentioned how lucky I was that Google ranked our business so high in its listings. She said she typed in ‘handmade soap North Carolina’ as the search terms and we came up ‘Number 1’ on Google. Of course I was happy that our customer was able to find us so easily! [...]