rural small business marketing

Telling Your Own Business Stories

February 16, 2009

Whether you’re speaking to customers, your employees or the local Rotary Club, odds are you’ve got stories to tell. Not tall tales, untrue and uninteresting. But stories that can inspire, influence, motivate and even turn negative situations around. Stories are often more memorable and more effective than just facts or directives. What are some of [...]

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The Personal Touch: Your Business Portfolio

February 1, 2009

In doing research today on marketing for rural businesses, I came across a surprising article. The article is called ‘Using A Portfolio: How To Market Your Business By Hand,’ and discusses the old-fashioned art – or should I say never out of fashion art – of putting together a physical folder or portfolio as a [...]