March 12, 2009
In Loyalty Programs Engage Our Best Customers AgriMarketing consultant Jane Eckert discusses how farms can use special programs and coupons to reward loyal customers. Jane quotes recent survey data that finds customers who are part of loyalty programs not only buy more, but are 70% more likely to promote you through word-of-mouth (WOM) marketing. You [...]
Read the full article →
March 5, 2009
It seems that all of us in rural America are going to have to work a little harder this year to attract tourists and other regional visitors to our businesses. Apparently, state tourism and commerce agencies are finding it quite a challenge to get travelers to go out for an occasional night on the town, [...]
Read the full article →