From the category archives:

Rural Broadband

rural small business newsHere are a few interesting blogs and online articles I found this week with news that relates to Rural Business, ending April 11, 2009:

Rural Broadband

The Federal Communications Commission (FCC) began work this week on its national strategy to bring high-speed broadband internet into every American home.

Under the $7.2 billion broadband stimulus plan, the FCC is responsible for developing a strategy to improve broadband coverage and present it to Congress in February of 2010.

Democracy Now posted the transcript of its interview with Wally Bowen, executive director of the Mountain Area Information Network (MAIN) in Asheville, North Carolina.

A journalist and activitist who has worked for fifteen years to establish affordable internet access for citizens in western North Carolina, Bowen has prepared an online resource to help rural communities understand broadband technology options, the various costs, and provides selection criteria for each option.

Click here to read, print and share a “Local Network Cookbook: A Recipe for Launching a Local Broadband Wireless Network.”

With all the discussions about rural broadband, I guess it could be easy to ask why? What’s the big deal? Can wireless internet service really improve a rural community?

Greene County, North Carolina can answer ‘yes’ to that question and provides an interesting case study for other rural communities to take a look at:

“The community showed high rates of poverty, low educational attainment, and outmigration through the 1990s, as declines in the domestic tobacco industry dragged this, “the second most tobacco dependent county in the U.S.,” into economic decline.

But community leaders made a major investment — in local citizens and technology.

Since providing all students grades 6 through 12 with laptop computers, beginning in 2003, and installing an affordable countywide wireless internet system so that those computers are easy to use, there have been remarkable changes.”

Interest in attending college increased in just three years time, with more than 80 percent of the 2006 Senior Class applying to college compared to 28 percent of the 2004 Senior Class.

Wi-Fi availability and technnology training attracted many new businesses after years of negative business growth, and the local government created local social networking sites for its community. You can read more here.

The Rural Economy

The most interesting statistic I saw this week about the US economy was here in my home state of North Carolina.

Apparently payments of unemployment insurance benefits have helped cushion us from the true economic impact of the recession. Without those payments, the e economic statistics and problems would be much worse.

In rural counties where unemployment has been running higher, the economic impact from unemployment insurance is even greater. In a neighboring county of mine, unemployment insurance paid out equalled 5.4% of total wages.

The concern of course is that while job losses and business closings have been in the news for months, the true economic impact of those events won’t be felt until the unemployment insurance for those laid off individuals runs out. When they can no longer pay their bills or spend in their local communities, we will then see the true state of our local and national economies. This is one reason economics experts say the US recession hasn’t ‘bottomed out’ yet.

And to provide an international perspective on economics, you can take a look at an article describing the state of rural businesses in Great Britain, where 80% of rural small businesses in Great Britain say they’ve seen their costs increase at the same time they report a 46% drop in sales.

Global Warming Has Local Impact

Sometimes Global Warming doesn’t seem relevant to rural America. Australia may be far away from us, but its rural communities and farmers are struggling to maintain their way of life and apparently are losing the battle.

The Australia National News reports that times there are especially dire in “Mass Exodus: Rural Town Struggles To Survive.”

“Towns in rural Australia are at risk of dying off as drought and Federal Government policy takes a toll on agriculture and forces a “mass exodus” in some regions.

The town of Deniliquin in south-west New South Wales is the heart of what was once a thriving agricultural region. But after years of drought, water levels in the Murray River are at their lowest in more than a century.

With the Federal Government offering to buy back farmers’ water allocations, some are giving up on agriculture altogether.

Many families and businesses are struggling to survive, prompting a mass exodus from the town.”

The reasons why entire rural communities are dying off or relocated themselves are described in ‘Why Global Warming May Be Fueling Australia’s Fires’ and ‘Australia Fires A Climate Wake Up Call’.

“Some analysts say the fires were predictable and that climate scientists have been warning for years about Australia’s vulnerability to rising temperatures and declining rainfall across much of the nation’s south.

“I would compare this current bushfire event to one of the ghosts in Dickens’ Christmas Carol that visits Scrooge and showed him what his future would be like if he didn’t change his ways,” said professor Barry Brook, director of the Research Institute for Climate Change and Sustainability at the University of Adelaide.”

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rural broadbandDo you have broadband yet?

Residents and businesses in communities under-served by broadband internet access can let the federal government know by visiting and recording their geographical location at weneedbroadband.com, an online campaign launched for rural America.

The more locations mapped in a community, the more attractive it becomes for the $7.2 billion in grant dollars for broadband in the 2009 American Recovery and Reinvestment Act. It is expected that large telecommunications companies will vie for those dollars, and communities that have already been mapped for service will also be more attractive to them too.

“Everyone deserves access to broadband Internet services and the opportunites it provides, so we developed and launched the We Need Broadband project to accelerate network deployments to underserved communities,” says Vince Jordan, CEO of RidgeviewTel, which operates the site. “We encourage those under-served by broadband to enter their location and rally their neighbors and community to do the same.

You can provide your location at we need broadband.com.

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rural broadbandThere’s a terrific multimedia report that’s just been completed on the ‘digital divide’ in rural America, providing a glimpse of what life is like in some rural communities without high-speed Internet access.

The report has been released by InternetforEveryone.org, which is a broad-based iniitative to connect every American to fast, open and affordable Internet.

“More than 14.3 million rural homes across the country — 61 percent — are not connected to high-speed Internet,” said Megan Tady of Free Press, author of the report. “This isn’t just a statistic. It’s a daily reality for the millions of people who can’t go online to apply for jobs, attend classes, start home-based businesses, get news and information, and participate in the global economy.”

To examine life without high-speed Internet access, Tady traveled across North Carolina, my home state, and one hit hard by manufacturing losses over the last decade as well as our current economic downturn.

In ‘Five Days on the Digital Dirt Road’ Tady visited five very different rural counties across North Carolina. I live within seventy miles of three of the counties featured, and have conducted small business training in the fourth (Robeson County) and fifth (Person County).

And as someone who now only has to pay $79.95 a month for DSL speed of a whopping 1.5 megabits per second, let’s just say I understand their challenges all too well.

Tady’s selection of individuals within each of these counties really mirrors the diversity of rural America. She lets homeowners, a farmer, a writer, a job-seeker, and an IBM telecommuting researcher describe how their current level of Internet access limits their lives and livelihoods, and how they believe they would benefit from broadband.

Five Days on the Digital Dirt Road offers short, documentary-style videos in a five-part series:

* Day One: In Robeson County, a rural area devastated by textile plant closings, members of the local Lumbee Tribe cannot afford the high-speed Internet connections that would lead to other economic opportunities.
* Day Two: One hour north of Durham in rural Person County, farmer Jay Foushee is stuck using a slow dial-up connection to check market prices and sell his crops. His teenage daughter Julia has to leave the house each night in search of a broadband connection to do her homework.
* Day Three: Living in the Smoky Mountains outside of Asheville, writer Brooks Townes gave up his freelance career because his dial-up connection made him uncompetitive. And bed-and-breakfast owner Martha Abraham fears that her slow and unpredictable satellite connection hurts her small business.
* Day Four: In remote Spring Creek, residents are trying to revive their town by building a community center that offers a computer lab and space for local businesses, an effort that could prove futile without high-speed Internet.
* Day Five: In Rutherford County, Sam Adams, a senior IBM researcher, was forced to spend thousands of dollars to erect his own broadband tower so he could continue telecommuting.

This report will be showcased at the InternetforEveryone.org town hall meeting on the future of the Internet in Durham, N.C., on Saturday, March 7, 2009.

“High-speed Internet is a lifeline to the outside world, and a chance to overcome the limits of geography, poorly funded schools and a sinking economy,” Tady said. “Five Days on the Digital Dirt Road puts a human face on the urgent need to expand broadband across the nation to ensure the health of our rural communities and our country as a whole.”

Read and watch Five Days on the Digital Dirt Road: http://www.internetforeveryone.org/americaoffline/nc

Learn more about the North Carolina town hall meeting: http://www.internetforeveryone.org/events/durham

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rural_broadbandHere are a few interesting blogs and online articles published this week that relate to Rural Small Business, ending February 21, 2009:

President Obama signed the stimulus package this week, with much discussion on the funds allocated for rural America in installing rural broadband.

In Stimulus Stirs Debate Over Rural Broadband Access, you can get caught up on comments made this week by former FCC economist Michael Katz on National Public Radio (NPR), and the outrage that followed.

Katz feels that the $7.2 billion allocated to expand rural broadband could be put to better use, saying that rural parts of America are environmentally hostile, energy inefficient and even weak in innovation.

“The notion that we should be helping people who live in rural areas avoid the costs that they impose on society … is misguided,” Katz went on, “from an efficiency point of view and an equity one.”

In more hopeful news, two corporations announced their plans to provide broadband to rural America: IBM and Frontier Communications, America’s second largest rural telecommunications provider.

I.B.M. is working with rural electric cooperatives in Alabama to offer high-speed Internet service, delivered over power lines. Technology to send broadband over power lines has been around for several years, but it typically hasn’t been able to offer enough capacity at a low enough price to beat service from cable and phone companies.

Frontier Communications chairman and CEO Maggie Wilderotter says there is a growing demand for advanced services in rural America, and that providing quality broadband internet service is the key to shoring up a rapidly evolving rural economy. Frontier already provides telephone, television, broadband and wireless services to some 2.4 million customers, and is for many the only option for those services.

Wilderotter explained that rather than farming, most rural Americans own or work for small businesses. And those small businesses “deserve better” than what many telecommunications companies have offered them, Wilderotter said. Rural customers don’t want broadband service just for watching videos, she explained, but instead need it “for commerce and education - and creating and finding jobs.”

Rural consumers are just as eager for to make full use of broadband once they get a taste of its capabilities, she said.

And to once again encourage us to look on the bright side of life, take a look at Five Silver Linings (That’s Right) of the Recession in this week’s US News and World Report.

The five ‘rays of sunshine’ they identify to show us the economy isn’t as gloomy as many people think:

1. Recessions are good for start ups
2. Borrowing Costs are lower
3. There’s a Bigger Market for Outsourced Duties
4. Some industries grow in a recession

and lastly -

5. At least you’re in America!

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