From the category archives:

Rural Economy

seasonal rural business collaborative marketingCollaborative Marketing on a seasonal basis can bring success to all rural businesses involved.

The Red Rooster Route is a marketing partnership of six local family farms that have banded together to create a new self-guided farm tour, offering adventures ranging from picking your own summer berries and vegetables, to learning about naturally grown foods. Visitors will even be able to enjoy trolley rides and hay mazes for kids. Tours will be available in both Summer and Fall seasons.

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self employment rural AmericaAn estimated 25 million people in the United States call themselves ‘self employed.’

They might hold multiple jobs, run online businesses or other small shops, or function as independent contractors or ‘freelancers.’

The Promise and Peril of the Freelance Economy provides a comprehensive overview of how self-employment has changed in America, and reflects changes in our economy and society.

“Traditionally, self-employment has been countercyclical,” points out Frank Braconi, the chief economist in the New York City comptroller’s office. “When the economy went down—when wages and salaries went down—self-employment went up.” That was evidence that “people were being forced into self-employment as a response to losing their paid, salaried jobs.” But in New York City, at least, that has changed. “The increases in self-employment are not so countercyclical any more,” he says. They’re neutral—“which is indirect evidence that more of the self-employed today are self-employed through choice than was once the case.”

The article focuses mainly on three categories of self-employed:

Soloists - Not just creative arts professionals, but plumbers, electricians and physicians in solo practice
Microbusiness Owners: Traditional entrepreneurs who sell goods rather than their services
Permalancers: Independent Contractors who have loyal clients and long term contracts

A description of how entrepreneurs are coping with the high costs and difficulties in obtaining health insurance is especially interesting, especially the discussion of the increased interest in Health Savings Accounts (HSAs) to reduce their premiums. HSA’s are tax-free savings accounts that are tied to high-deductible insurance plans that Congress and President Bush created in 2003.

What’s the mix of Soloists, Microbusiness Owners and Permalancers in your community?

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rural small business newsHere are a few interesting blogs and online articles I found this week with news that relates to Rural Business, ending April 11, 2009:

Rural Broadband

The Federal Communications Commission (FCC) began work this week on its national strategy to bring high-speed broadband internet into every American home.

Under the $7.2 billion broadband stimulus plan, the FCC is responsible for developing a strategy to improve broadband coverage and present it to Congress in February of 2010.

Democracy Now posted the transcript of its interview with Wally Bowen, executive director of the Mountain Area Information Network (MAIN) in Asheville, North Carolina.

A journalist and activitist who has worked for fifteen years to establish affordable internet access for citizens in western North Carolina, Bowen has prepared an online resource to help rural communities understand broadband technology options, the various costs, and provides selection criteria for each option.

Click here to read, print and share a “Local Network Cookbook: A Recipe for Launching a Local Broadband Wireless Network.”

With all the discussions about rural broadband, I guess it could be easy to ask why? What’s the big deal? Can wireless internet service really improve a rural community?

Greene County, North Carolina can answer ‘yes’ to that question and provides an interesting case study for other rural communities to take a look at:

“The community showed high rates of poverty, low educational attainment, and outmigration through the 1990s, as declines in the domestic tobacco industry dragged this, “the second most tobacco dependent county in the U.S.,” into economic decline.

But community leaders made a major investment — in local citizens and technology.

Since providing all students grades 6 through 12 with laptop computers, beginning in 2003, and installing an affordable countywide wireless internet system so that those computers are easy to use, there have been remarkable changes.”

Interest in attending college increased in just three years time, with more than 80 percent of the 2006 Senior Class applying to college compared to 28 percent of the 2004 Senior Class.

Wi-Fi availability and technnology training attracted many new businesses after years of negative business growth, and the local government created local social networking sites for its community. You can read more here.

The Rural Economy

The most interesting statistic I saw this week about the US economy was here in my home state of North Carolina.

Apparently payments of unemployment insurance benefits have helped cushion us from the true economic impact of the recession. Without those payments, the e economic statistics and problems would be much worse.

In rural counties where unemployment has been running higher, the economic impact from unemployment insurance is even greater. In a neighboring county of mine, unemployment insurance paid out equalled 5.4% of total wages.

The concern of course is that while job losses and business closings have been in the news for months, the true economic impact of those events won’t be felt until the unemployment insurance for those laid off individuals runs out. When they can no longer pay their bills or spend in their local communities, we will then see the true state of our local and national economies. This is one reason economics experts say the US recession hasn’t ‘bottomed out’ yet.

And to provide an international perspective on economics, you can take a look at an article describing the state of rural businesses in Great Britain, where 80% of rural small businesses in Great Britain say they’ve seen their costs increase at the same time they report a 46% drop in sales.

Global Warming Has Local Impact

Sometimes Global Warming doesn’t seem relevant to rural America. Australia may be far away from us, but its rural communities and farmers are struggling to maintain their way of life and apparently are losing the battle.

The Australia National News reports that times there are especially dire in “Mass Exodus: Rural Town Struggles To Survive.”

“Towns in rural Australia are at risk of dying off as drought and Federal Government policy takes a toll on agriculture and forces a “mass exodus” in some regions.

The town of Deniliquin in south-west New South Wales is the heart of what was once a thriving agricultural region. But after years of drought, water levels in the Murray River are at their lowest in more than a century.

With the Federal Government offering to buy back farmers’ water allocations, some are giving up on agriculture altogether.

Many families and businesses are struggling to survive, prompting a mass exodus from the town.”

The reasons why entire rural communities are dying off or relocated themselves are described in ‘Why Global Warming May Be Fueling Australia’s Fires’ and ‘Australia Fires A Climate Wake Up Call’.

“Some analysts say the fires were predictable and that climate scientists have been warning for years about Australia’s vulnerability to rising temperatures and declining rainfall across much of the nation’s south.

“I would compare this current bushfire event to one of the ghosts in Dickens’ Christmas Carol that visits Scrooge and showed him what his future would be like if he didn’t change his ways,” said professor Barry Brook, director of the Research Institute for Climate Change and Sustainability at the University of Adelaide.”

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rural america millennialsMy husband Tim and I had a brief discussion today with a local government employee, whose son will graduate from college next month.

We inquired about what his son had majored in, where he wanted to live, what kind of job he hoped to go after.

Of course that led us to share some thoughts about ‘the work ethic’ and how employees in different age groups seem to value different things.

Which led me to share something I’d read recently on some great community development and rural development blogs, like ReimagineRural.com

Specifically, I mentioned that people in their mid-20s to mid-30s (often referred to as ‘Millennials’) seem to choose where they want to live first and THEN look for a job in that location.

And that trend has consequences for rural communities, because they need to viewed as attractive and desirable places for 25-35 year olds to live and work BEFORE they choose to move there.

And our local government employee had an interesting response.

He said, “Well, that’s West Coast job hunting. You decide where you want to live first, then find a job.

East Coast job hunting is when you send out hundreds of resumes and go where the job is rather than where you really may want to be.”

Since I was raised in Connecticut and chose to live in Appalachia, I realize I’m not the best one to ask.

What do you think?

What comes first? The Chicken or the Egg?

How do people decide a rural community is best for them?

What are the differences when ‘East’ meets ‘West’ and can rural America rise to the challenge?

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rural business weekly newsHere are a few interesting blogs and online articles published this week with news that relate to Rural Business, ending April 4, 2009:

This week the U.S. Senate confirmed by unanimous consent Karen Gordon Mills as the 23rd Administrator of the Small Business Administration (SBA).

Several reports this week on the changing demographics of rural America, affecting who our customers, neighbors and employees might be. It seems that quite a number of U.S. veterans choosing to leave urban areas for rural America has increased more than 20 percent over the last ten years. One possible reason cited is that many veterans prefer to remain located around military bases after retirement, and many bases in urban areas (especially along the West Coast) have been closed. Apparently relocation to the southeastern US and to Idaho and Utah are the most commonly selected areas.

Earlier this week, I wrote about frustration in Great Britain regarding second home owners in rural areas, when their part time residence has effect on the ability of local businesses to survive year round.

And quite literally in a New York Minute, you can read an update on rural demographics across the country, and how our rural communities are home to residents who are older, more ethnically diverse, and more likely to be female than in the recent
past. The increasing racial diversity of rural areas, along with younger generations leaving and immigrant populations arriving, create challenges that most of rural America is already confronting. And even blogging about, as in Living Single in Small Town America.

Rural America received some news that sounded promising this week from Verizon Wireless, which announced plans to begin introduction of a wireless network in the 700 MHZ spectrum in 2010:

‘The licenses we bought in the 700MHz auction cover the whole US,’ says Tony Melone, a Verizon Wireless VP. ‘And we plan to roll out LTE [high-speed mobile service] throughout the entire country, including places where we don’t offer our [current] cell phone service today.’

Because the [700 MHz] spectrum is in a lower frequency, it can transmit signals over longer distances and penetrate through obstacles, and because the signals travel longer distances, Verizon can deploy fewer cell towers than if it used spectrum from a higher frequency band, which means it can provide coverage at a lower cost.”

However, there are those who say that the battle over rural broadband is just beginning and that Verizon, AT&T and other large wireless carriers and cable companies are actually blocking the Rural Broadband Stimulus:

“Verizon, Comcast, AT&T and other large wireless carriers and cable companies are behind lobbying efforts in state legislatures around the country to prohibit local governments from using federal stimulus money to build and manage their own broadband networks, critics contend. So far, they seem to be succeeding.

The federal broadband stimulus package provides $7.2 billion for projects that bring high-speed Internet connectivity to rural areas and towns in remote locations. The law gives priority to projects sponsored by governments in partnership with local Internet service providers (ISPs), but stimulus money can also go to national ISPs if there are no competing local projects.

Public interest groups and consumer advocates contend that incumbent ISPs are trying to prevent states from funding projects managed by local government entities, even in partnership with private companies.”

Just what we need, another delay to rural broadband. First no money, and now the money allocated to rural America is going to be fought over!

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