According to a recent A.C. Nielson survey, customers have very specific reasons for choosing to buy in person at a “brick and mortar” store instead of online.
The most common reasons why people prefer to shop in a store are:
“58% of the people wanted to physically evaluate the product before purchasing.”
“52% didn’t want to wait for the product to ship.”
“43% didn’t want to pay shipping and handling.”
“27% wanted to talk to a sales person in person, before purchasing.”
“23% thought they could find a better price in store.”
“14% weren’t sure anyone would be home when the item was delivered by a third-party shipper.”
“11% wanted to support a local business.”
“5% listed none of the above.”
How can you use this information to increase your sales and local customers?
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