We’ve all heard it, and probably all said it to others too.
Your own town can seem so easy to get around, when it’s what you are accustomed to.
When I moved to the mountains of rural western North Carolina 20 years ago and asked for directions practically every day, the phrase I learned to cringe upon hearing was, “You can’t miss it.”
As soon as they said it, I knew I would. I was doomed.
If something was “a little bit down the road,” that meant it could be 1-5 miles. And a ‘fur piece’ (which means a far piece to those of you non-mountaineers) might even be 5-8 miles.
So when someone would put these phrases together and tell me, “It’s a big red barn a fur piece down the road and you can’t miss it,” well, then -
I knew I was really in trouble!
Seeing your community the way a first time visitor sees it is the key to providing clear directions to tourists. If they feel comfortable and safe, they stay around and invest in your community by purchasing meals, attending events, visiting stores and attractions, and staying a night or two in local hotels. Take a minute and invest in THEM by reading some great suggestions on “Writing Better Directions for Tourists.”
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And how about those old timers who give directions by things that aren’t there anymore:
“You go to the old Myers place.” (The Myers have been gone for years!)
or,
“You turn where the big barn burned down.”
What I like about small business owners is that they are not afraid to take huge risks and lay it all on the line. But, I agree they do need a lot of help with their marketing. I think having them go the social media and email route is not only the least expensive but its also the most effective. Thanks for the stats!